Promise Vision Mission Culture Values

Promise, Vision, Mission & Culture / Values


Why are we doing what we are doing?

Quality control instrumentation



What are we trying to achieve?

Our vision is to maintain our position as thought leader in the industry and leading supplier of quality coatings and corrosion measurement instrumentation & equipment in Africa. We want to be the best in what we offer.



How do our products and services enable us to deliver on our promise?

In partnership with the market leaders it is our mission at BAMR to provide leading edge technology and high-quality coating and corrosion measuring instrumentation to businesses in Africa. We see ourselves as a leading supplier of quality control instrumentation & equipment in the coating and corrosion industries. We stay abreast of the latest technology and research as part of educating the market.

We demonstrate our thought leader and knowledge hub status by being involved in the industry through participation in associations and institutes including the Corrosion Institute of SA, the South African Paint Manufacturers Association (SAPMA), the Concrete Society and other similar organisations.

The companies that we partner and align ourselves with are at the forefront of research and innovation.

Our mission is to provide the following for our clients:

Product perspective

  • Sourcing and supplying of quality products
  • Leading edge technology
  • Partnering with the best suppliers in the world
  • Ongoing research and engagement with instrument suppliers

People perspective

  • Industry leading response times and delivery turnaround – we want to be the best and to set the standard
  • Thought leader & authority in the industry
  • Local and international technical backup
  • Local calibration and repairs
  • Personalised service by our skilled and highly motivated team
  • Training – keeping our clients up-to-date with the latest techniques and skills in using the equipment

We see Cape Town and South Africa as perfectly placed to be the gateway into the rest of Africa.


Culture / Values

  • We are a small close knit third generation family business that sees the value in building long and lasting relationships with our suppliers, our distributors and our customers.
  • We have been around since 1946 and share common values and culture with our suppliers and our distributors
  • We are proud of working at BAMR and the value we are adding to the industry
  • We take responsibility for offering our customer a best-in-class customer experience
  • We treat our customers, suppliers, distributors, colleagues and stakeholders fairly and with respect
  • We aim to set the standards in customer service in our industry
  • We want to be the best
  • We are encouraged to identify and offer our customers the best solution


What is a Thought Leader (Definition)?
Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, know and show how to replicate their success.