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Quality control has been the family business since 1946.
BAMR is a third-generation family business that supplies, repairs, services and calibrates quality-control instrumentation for the coatings, corrosion and physical paint-testing industries - and the sole official authorised Elcometer distributor in South Africa and most of Africa.
Three generations, one standard.
Fred Duk started the company on 22 May 1946. The name is an abbreviation of British Allied Manufacturers Representatives - originally British American Manufacturers Representatives - but everyone has always known us simply as BAMR. In 1961, on Fred's passing, his youngest son Frank took over and worked at BAMR for 47 years. Graham, the eldest of three sons, joined in 1998 and runs the company today with a small, dedicated staff.
We have been the suppliers and distributors of Elcometer instruments since 1947 - the first export sale Elcometer ever made was through BAMR. Like us, Elcometer is a third-generation family business, and we share the same philosophy on innovation and customer service. We combine quality products at competitive prices with the personalised, knowledgeable service that eight decades in the industry have taught us to give.
Three generations of BAMR.
An introduction to BAMR from Graham Duk
Why we do what we do, and how we deliver it.
Quality-control instrumentation.
To maintain our position as the thought leader in the industry and the leading supplier of quality coatings and corrosion measurement instrumentation and equipment in Africa. We want to be the best in what we offer.
In partnership with the market leaders, it is our mission to provide leading-edge technology and high-quality coating and corrosion measuring instrumentation to businesses in Africa. We stay abreast of the latest technology and research as part of educating the market, and demonstrate our thought-leader status through industry bodies including the Corrosion Institute of SA, SAPMA and the Concrete Society. We see Cape Town and South Africa as perfectly placed to be the gateway into the rest of Africa.
Product perspective
- Sourcing and supplying quality products
- Leading-edge technology
- Partnering with the best suppliers in the world
- Ongoing research and engagement with instrument suppliers
People perspective
- Industry-leading response times and delivery turnaround
- Thought leader and authority in the industry
- Local and international technical backup
- Local calibration and repairs
- Personalised service from a skilled, highly motivated team
- Training that keeps clients up to date with the latest techniques
Culture & values
- A small, close-knit third-generation family business that builds long, lasting relationships with its suppliers, distributors and customers
- Around since 1946, sharing common values and culture with our suppliers and distributors
- Proud of working at BAMR and of the value we add to the industry
- We take responsibility for offering customers a best-in-class experience
- We treat customers, suppliers, distributors, colleagues and stakeholders fairly and with respect
- We aim to set the standard for customer service in our industry
- We are encouraged to identify and offer customers the best solution
What is a thought leader? Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and show how to replicate their success.
Cape Town head office, reach across Africa.
Cape Town
- Address
- 4A Palm Street, Newlands, Cape Town, 7700
- Phone
- 021 683 2100
- sales@bamr.co.za
Head office, workshop and calibration laboratory - and the dispatch point for orders nationwide.
South Africa & Africa
- Phone
- 021 683 2100
- sales@bamr.co.za
We supply, support and calibrate instruments for customers throughout South Africa and most of the African continent.
A small, close-knit team that knows the instruments.
We are a small family business, and the people who answer the phone are the people who know the equipment. When you call BAMR you are talking to someone who can advise on your application, your specification and your calibration schedule.
Graham Duk
Eldest of three sons, Graham joined BAMR in 1998 and leads the company today. He is President of the Corrosion Institute of South Africa (CorrISA).
Helena Duk
Helena heads up operations, keeping the third-generation family business running day to day.
Mark Terblanche
Mark looks after BAMR's key accounts and supports customers through specification and calibration.
Anoejska Grundel
Anoejska manages key accounts and helps customers match instruments to their applications.
Nicolle Janse van Rensburg
Nicolle advises customers on instrument selection and prepares quotations.
Catherine Gates
Catherine manages the company's finances and accounts.
Julie Smith
Julie helps customers choose the right instrument and prepares their quotations.
Ange Mugwaneza
Ange coordinates logistics, keeping orders moving from the workshop to the customer.
Beatrice Mpetha
Beatrice packs and dispatches every order that leaves BAMR.
Melissa-Leigh Mitchell
Melissa-Leigh runs BAMR's social media and marketing.
Work with a specialist who knows the standards.
Talk to the team that has measured South African industry for eight decades. We will recommend the right instrument, quote the same day, and calibrate it before it ships.
In a hurry? , our product assistant.
Tell us what you are measuring.
We will recommend the right instrument, quote it the same day, and calibrate it before it ships. Prefer to ask first? Chat with OBI, our product assistant, at the bottom right.